https://www.brightsidecollab.com.au/from-the-consulting-room daily 0.75 2026-04-07 https://www.brightsidecollab.com.au/from-the-consulting-room/how-i-used-claude-skills-to-make-ai-sound-like-me monthly 0.5 2026-04-07 https://images.squarespace-cdn.com/content/v1/68aeef7d3be7af35268555f3/1775521308972-SIIYFV1DSQUVTL8ENI88/unsplash-image-t_3Vrw5rI5k.jpg From the consulting room - How I used Claude Skills to make AI sound like me - TL;DR: This post is about the tension I keep hitting when I use AI for writing: wanting it to make my work better without it quietly replacing the way I actually think and talk. It's about what I learned when I went looking for a technical solution, and why building something that sounds like you is harder than it should be. If you've ever finished an AI-assisted piece of writing and thought, "This is good, but it's not really me," this one's for you. https://www.brightsidecollab.com.au/from-the-consulting-room/seo-is-not-dead-but-its-changed monthly 0.5 2026-04-07 https://images.squarespace-cdn.com/content/v1/68aeef7d3be7af35268555f3/1775539410558-51AYBJ521Q3VU8OBYUCN/unsplash-image-hWSNT_Pp4x4.jpg From the consulting room - SEO is not dead. But it’s changed. - The overview This post is about a Melbourne therapist who wanted to take her practice fully remote — and discovered that the way modern search actually works mapped almost perfectly onto the work she was already doing. If your content answers real questions in depth, you’re closer to being findable than you think. This is what that looks like in practice. https://www.brightsidecollab.com.au/from-the-consulting-room/introverts-website-trap monthly 0.5 2026-04-07 https://images.squarespace-cdn.com/content/v1/68aeef7d3be7af35268555f3/1775538989906-4DSYBU1KQ5WXLBM911RN/unsplash-image-XfHdVXHe94w.jpg From the consulting room - The introvert's website trap: - The overview: Your website structure is either inviting people in or keeping them out. A boutique hairdressing salon in inner Melbourne had all the right information on her website, but the structure was keeping people out instead of inviting them in. No faces looking at the camera, text in heavy blocks, contact button buried. When I met the owner, I realised the website was reflecting her own introversion — she was hiding behind professionalism instead of showing up. The insight: structure isn't just design. It's how you choose to communicate. If you want to be inviting, you have to structure your site so it actually feels like an invitation. https://www.brightsidecollab.com.au/from-the-consulting-room/Blog Post Title One-3zaa9-zlxng-67tfc-7spma monthly 0.5 2026-04-07 https://images.squarespace-cdn.com/content/v1/68aeef7d3be7af35268555f3/1774827802380-MEGHAY22YE9E7MPFFQD1/unsplash-image-O5v8heKY4cI.jpg From the consulting room - The silent conversion killers on your website  - The Overview Removing the Friction from Your Digital Presence This post is about a Pilates studio in inner Melbourne whose website was working against her, not for her. Her contact form had no context, her timetable was hidden, and her location wasn't mentioned anywhere Google could find it. Small things, but they were quietly stopping the right people from taking the next step. 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